About the Campaign
Empuci Beverages is a licensed (RC3258691) zobo soft drink production company that will be located in an industrial area in southeastern party of Nigeria precisely in Aba in Abia state. We are on the verge of securing a long – term lease for a facility in a strategic location with an option of a long – term renewal on terms and conditions that are favorable to us but on an incorporated format.
The facility has government approval for the kind of business we want to run and it is easily accessible and we are deliberate about that to facilitate easy movement of raw materials and finished products.
We are in the soft drinks production business to engage in the production of different flavors of soft drinks. We are also in the business to make profits at the same to give our customers value for their money; we want to give people and businesses who patronize our soft drinks the opportunity to be part of the success story of Empuci Beverages.
We are aware that there are several soft drinks production companies in Nigeria which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business and also for us to be able offer much more than our competitors will be offering.
We ensured that our facility is easy to locate and we have mapped out plans to develop a wide distribution network for wholesalers all around Aba Abia state and Nigeria. Much more than producing different flavors of healthy and well packaged soft drinks, our customer care is going to be second to none.
We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they patronize our soft drinks. Empuci Beverages will ensure that all our customers (wholesale distributors) are given first class treatment whenever they visit our Depot/Plant.
We will acquire a valid CRM software that will enable us manage a one on one relationship with our customers (wholesale distributors) no matter how large the numbers of our customer base may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.
Our Product Offerings
Empuci Global Limited is going to operate a standard and licensed soft drink production company whose products will not only be sold in Aba Abia state but also throughout Nigeria and beyond. We are in the soda production industry to produce different flavors of soft drinks and of course to make profits and also to give our customers value for their money
Zobo is one of the products derived from roselle leaves (hibiscus sabdariffa). It is one of the commonest staple drink in Nigeria. It’s consumed by over 200 million Nigerians – home and abroad. Zobo is also an export commodity, which has found its way as one of the many non-oil export commodities being exported out of the country which Nigeria is one of the highest producer of roselle leaves (hibiscus sabdariffa) in Africa after sudan and among the top list in the world with a production rate of 67% thereby producing close to 2,000 containers of roselle leaves (hibiscus sabdariffa) earning $35 million in 2017.
Zobo, being processed at home, has not even meet the demand of the consumers. Reports had it that we consume 5 million metric tons of zobo per year, and that comes to over 2,000 container tonnage of our zobo production which Nigeria is also one of the highest producer and exporters of roselle leaves in Africa and worldwide. This implies that 75 percent of our roselle leave production is consumed as a staple drink while 25 percent are produced into other exportable commodities like bast fibre for animals.
We intend to focus on the use of modern machines to fill this void, by processing tons of roselle leaves into zobo at a very fast speed within a small frame of time, making more profit from producing more bottles-reducing labour and yet, produce more.
The SWOT analysis eventually will show that the opportunities of the business out weigh the challenges and was concluded that modern method of zobo processing idea is healthy and feasible in Nigeria.
To know more visit: